Wednesday, May 2, 2018

Itchy Fingers and the Birth of a Dream.

It's been a few years in the making. 

What is MY PURPOSE? 

I am OKAY at quite a few things... but not an expert at anything...  

WHERE should I focus my time. My energy. My creativity?  

How can I diversify my income doing something I love? 

How can I continue to stay home with my precious kiddos but also itch the entrepreneurial side of my brain while helping my family get ahead faster? 

The only way to describe it, was I had itchy fingers and was pregnant with a swirly cloud of potential looming over my head.  It was a ball of magic and glitter that was completely out of focus.  If only I could zoom in a bit... figure out WHAT exactly it was. 

I prayed.  I read a LOT of books. I took classes and attended seminars. 

I kept coming back to writing. 

Writing for me, is like breathing. It pours out of me as naturally as having a conversation with a friend over a caramel macchiato.  

I really enjoy the CHALLENGE of marketing a service or product.  I have over 10 years of experience in retail, hospitality, and for the past 5 years, skincare! (Side note: I am still going to sell Rodan + Fields... I am hooked on those products for life!) 

But I wanted more... I was feeling creatively burnt out and now that my baby boy is SLEEPING THROUGH THE NIGHT (ALL THE PRAISE HANDS), I felt like I had the time and mental clarity to start something. 

Earlier this year, I was approached with a freelance writing opportunity with a nonprofit called VOMO.  My friend Rob Peabody is the CEO and put my name in the hat to become a freelance writer for their blog.  Through that process, I found out that many small businesses, non-profits, and churches do not have the overhead to support a full-time salaried position to create content or run their social media accounts.

And the wheels began to turn...

What if I could offer this service to companies? Create fun and engaging content for their blogs, Instagram, and Facebook accounts and post on their behalf.  

I could set my own hours, continue to work from home, and use my skill set to do something I LOVE and help others along the way. 

And just like that, my swirly cloud of a hazy daydream clicked into focus and Dear Abby Marketing Co. was born.  

Once I had the name secured, I cast my vision to my friend Medea who created the most beautiful logo and business cards.  Then I taught myself how to build a website, because #whynot ? 

I am happy to announce that my website dearabbymarketingco.com is now LIVE! 

You can also keep up with our projects on Instagram @dearabbymarketingco 

Thank you ALL for encouraging this multi-tasking Mama of 3 to chase her dreams! I am excited and feel so in line with God's calling on my life.  It is a wonderful place to be. 

We all know that the BEST form of marketing is word-of-mouth and referrals so if you hear of anyone looking to outsource their social media accounts or need writers for their blog, I am your girl! 



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